Poor DM from Reebok

This article inspired me to post in the blog again. It tragic story of a little boy who died of lead poisoning because he ingested a small charm bracelot given as a freebie from Reebok. The charm was apparently manufactured in China and contained 99% lead. One simple change could have saved a life. This is when design management really hits home because we can see the immediate effect of a poorly managed design.